Matt Wolfe

Communications & Marketing Professional

    Communications Professional

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  • Name: Matt Wolfe
  • City: New Orleans, LA
  • Hobbies: technology, music, travel, food, amateur carpentry, beer, film, and dogs


Matt Wolfe is the Vice President of Communications at Greater New Orleans, Inc. In this role, he maintains control over print and digital marketing materials for Greater New Orleans, Inc., manages press relations, and leads initiatives to brand the region as an ideal business location.

Matt also leads the organization’s technology activities including the active recruitment of technology companies to the area. This work also involves media outreach on behalf of the organization, securing over 450 annual media appearances for GNO, Inc. initiatives.

He has managed several major initiatives, including workforce recruitment and relocation, water management and coastal restoration, conference planning, investor relations, and business attraction. Matt is an Emmy and Telly award winner and have served on the New Orleans Super Bowl XLVII Host Committee, the Katrina 10 PR Council, the 2017 NBA All Star Game Communications Team, and the 2022 Final Four PR Committee.

Before shifting to economic development, Matt earned 11 years of experience in traditional journalism, with roles in broadcast television and print newspapers, where he managed content for multiple websites and storytelling projects while covering significant news stories and major events.

He is a native New Orleanian who returned home in 2010 after living in Shreveport and California for nearly two decades. Matt lives in Lakeview with his wife, two dogs, and cat.


Accomplished senior communications professional with broad marketing experience and an emphasis on technology. Proficient in strategic planning, creative development, media planning and buying, public relations, and visual branding. Innovative, collaborative, enthusiastic and forward-thinking leadership.

Colleagues and employers know me as a hard worker, a creative thinker, and ultimately a trusted friend. In my time within each organization, I made a lasting impact personally and professionally, creating a reputation which led to two direct recruitments into new jobs.

2011 / July - PRESENT

Greater New Orleans, Inc.

Vice President of Communications

Ideated, created, and led successful, high-impact communications and marketing projects to shift the local and external perception of Greater New Orleans.

  • Transformed the marketing of the New Orleans region as an attractive, business-friendly destination to executives and site selectors, leading to the successful recruitment of 120+ major companies (including Amazon, Chiquita, DXC Technology, Xbox Studios, Select Comfort, Lockheed Martin, British Airways, Viking Cruises) generating 37,000 local jobs and $31 billion in capital investment
  • Led key projects, including business and talent attraction ad campaigns, generating 100+ million impressions; created 500+ design items (brochures, email newsletters, videos, custom logos, research reports, and ads)
  • Launched a forward-thinking media relations strategy, generating 450+ annual media mentions, including Forbes, the Wall Street Journal, The Economist, The New York Times, etc.; earned 150+ national rankings for the region
  • Created content, unique thought leadership, and award-winning digital strategy; Led a team who maintained 17 websites (i.e. gnoinc.org, destinationgno.com, studynola.com, startupnola.com), boasting 27+ million visits
  • Developed bold social media strategy for 17 accounts (one Verified) with 90x audience gains
  • Positioned the organization as a major asset for the region’s economic growth through digital branding, leading to more than 20% annual investment increases
  • Awarded over $20 million in grants from major philanthropic groups and government agencies which delivered dozens of impactful and measurable outcomes for the local community
  • Served as a pivotal planning partner to the Super Bowl Host Committee, Katrina 10 Anniversary, TEDxNewOrleans Planning Committee, NBA All-Star Game Communications Committee, Final Four PR Committee, and Tricentennial Media Committee
  • Leader of the Communications Team (tasking, performance, annual review, career enhancement, upskilling, etc.)

2010 / Nov - 2011 / July

New Orleans Publishing Group

New Media Specialist

  • Led content and digital strategy for the Greater New Orleans region’s award-winning business publication
  • Transformed social media and digital newsletter strategy, garnering 25,000+ subscribers
  • Created a five-year digital media plan, encompassing live news coverage and integration of third-party tools
  • Led ideation/brainstorming sessions with company-wide editorial staff
  • Member of Dolan Media’s leadership team that established digital roadmaps for the entire company portfolio

2006 / Aug - 2010 / Oct

Desert Sun Publishing Group

Multimedia Editor

Recruited from market-leading broadcast station to manage the transition to an “online-first” newsroom

  • Oversaw and relaunched online strategy – including the publication’s main website, micro-sites, social media accounts, newsletters and email/text news alerts
  • Trained a newsroom of 80+ journalists on multimedia video capture, live online reporting, digital photography, and social media best practices
  • Created and launched a media plan, focusing on multimedia content to accompany numerous high-profile events (including two annual PGA events, Coachella, The Palm Springs International Film Festival, Shortfest, BNP Paribas Open, and more)
  • Created a multimedia-based real-time breaking news strategy; launched during major wildfires (video footage aired on national TV news outlets), President Gerald Ford’s funeral, etc.
  • Developed an online content plan to accompany long-term investigations into crime, local government, and more
  • Member of senior management team, focused on online strategy, long-term initiatives, and data-driven traffic increase from a monthly average of 2.5 million page views 6 million+
  • Led a creative team for USA Today’s global rebrand, serving as the beta for approx. 90 sites
  • Project lead for launch of a multi-network entertainment product, containing 15,000+ annual content assets
  • Hand-picked to serve as a USA Today Network mentor

2002 / Sept - 2006 / Aug


Promotions coordinator

  • Created and implemented promotional strategies, branding, graphic standards, giveaways, and ad campaigns
  • Contributed to daily news content discussions and maintained constant communication with the newsroom for immediate updates to our broadcast plan
  • Wrote, produced, edited, and scheduled daily and extended run commercial spots for on-air broadcast, designed advertising artwork for local print outlets, edited and distributed audio commercials for radio broadcast

2000 / Aug - 2002 / Sept

White Knight Broadcasting Group

Promotions Manager

  • Maintained control of all on-air and off-air promotional materials for three television stations (ABC, FOX, UPN)
  • Negotiated and purchased $2 million annual budget in radio, print, outdoor, and cable advertising for these three stations
  • Oversaw a network affiliation changeover – including contract negotiation, programming changes, and promotional blitzes
  • Directly sought and achieved major ratings increases for each station during sweeps period


  • 2009 Innovation Award Winner, The Desert Sun
  • 2009 Online News Association Finalist (Breaking News)
  • 2009 CNPA Winner (Breaking News)/2nd Place (Best Website)
  • 2009 Gannett Talent Development Program Mentor
  • 2010 Gannett Mentoring Program Mentee
  • 2012 IEDC Excellence in Economic Development Award, NOLAbound
  • 2012 SEDC Award of Merit, NOLAbound
  • 2012 SEDC Award of Superior, GNO, Inc. iPad app, gnoinc.org
  • 2014 IEDC Excellence in Economic Development Award, Destination GNO
  • 2014 NADO Annual Innovation Awards, Greater New Orleans Urban Water Plan App and Destination GNO
  • 2015 Top 20 Economic Development Group in America, Site Selection magazine
  • 2016 National Telly Award, Web Video
  • 2018 Gold Telly Award for Internet Commercial

Core Skills

Page layout and graphic design; media and public relations; event planning and support; web development, content organization, and file management (HTML, CSS, XML); social media strategy and implementation; communications writing; media buying; and linear/non-linear video editing, production, hardcopy, and web distribution

Technical proficiency with Adobe AfterEffects, Adobe Audition, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apple Final Cut Pro/DVD Studio Pro, Avid Media Composer, MailChimp, Microsoft Office, Salesforce, and WordPress


A collection of work samples: print products, film, websites, and projects I’ve managed.




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