Matt Wolfe

Ideated, created, and led successful, high-impact communications and marketing projects to shift the local and external perception of Greater New Orleans.

• Transformed the marketing of the New Orleans region as an attractive, business-friendly destination to executives and site selectors, leading to the successful recruitment of 120+ major companies (including Amazon, Chiquita, DXC Technology, Xbox Studios, Select Comfort, Lockheed Martin, British Airways, Viking Cruises) generating 37,000 local jobs and $31 billion in capital investment
• Led key projects, including business and talent attraction ad campaigns, generating 100+ million impressions; created 500+ design items (brochures, email newsletters, videos, custom logos, research reports, and ads)
• Launched a forward-thinking media relations strategy, generating 450+ annual media mentions, including Forbes, the Wall Street Journal, The Economist, The New York Times, etc.; earned 150+ national rankings for the region
• Created content, unique thought leadership, and award-winning digital strategy; Led a team who maintained 17 websites (i.e. gnoinc.org, destinationgno.com, studynola.com, startupnola.com), boasting 27+ million visits
• Developed bold social media strategy for 17 accounts (one Verified) with 90x audience gains
• Positioned the organization as a major asset for the region’s economic growth through digital branding, leading to more than 20% annual investment increases
• Awarded over $20 million in grants from major philanthropic groups and government agencies which delivered dozens of impactful and measurable outcomes for the local community
• Served as a pivotal planning partner to the Super Bowl Host Committee, Katrina 10 Anniversary, TEDxNewOrleans Planning Committee, NBA All-Star Game Communications Committee, Final Four PR Committee, and Tricentennial Media Committee
• Leader of the Communications Team (tasking, performance, annual review, career enhancement, upskilling, etc.)

• Led content and digital strategy for the Greater New Orleans region’s award-winning business publication
• Transformed social media and digital newsletter strategy, garnering 25,000+ subscribers
• Created a five-year digital media plan, encompassing live news coverage and integration of third-party tools
• Led ideation/brainstorming sessions with company-wide editorial staff
• Member of Dolan Media’s leadership team that established digital roadmaps for the entire company portfolio

Recruited from market-leading broadcast station to manage the transition to an “online-first” newsroom

• Oversaw and relaunched online strategy – including the publication’s main website, micro-sites, social media accounts, newsletters and email/text news alerts
• Trained a newsroom of 80+ journalists on multimedia video capture, live online reporting, digital photography, and social media best practices
• Created and launched a media plan, focusing on multimedia content to accompany numerous high-profile events (including two annual PGA events, Coachella, The Palm Springs International Film Festival, Shortfest, BNP Paribas Open, and more)
• Created a multimedia-based real-time breaking news strategy; launched during major wildfires (video footage aired on national TV news outlets), President Gerald Ford’s funeral, etc.
• Developed an online content plan to accompany long-term investigations into crime, local government, and more
• Member of senior management team, focused on online strategy, long-term initiatives, and data-driven traffic increase from a monthly average of 2.5 million page views 6 million+
• Led a creative team for USA Today’s global rebrand, serving as the beta for approx. 90 sites
• Project lead for launch of a multi-network entertainment product, containing 15,000+ annual content assets
• Hand-picked to serve as a USA Today Network mentor

• Created and implemented promotional strategies, branding, graphic standards, giveaways, and ad campaigns
• Contributed to daily news content discussions and maintained constant communication with the newsroom for immediate updates to our broadcast plan
• Wrote, produced, edited, and scheduled daily and extended run commercial spots for on-air broadcast, designed advertising artwork for local print outlets, edited and distributed audio commercials for radio broadcast

• Maintained control of all on-air and off-air promotional materials for three television stations (ABC, FOX, UPN)
• Negotiated and purchased $2 million annual budget in radio, print, outdoor, and cable advertising for these three stations
• Oversaw a network affiliation changeover – including contract negotiation, programming changes, and promotional blitzes
• Directly sought and achieved major ratings increases for each station during sweeps period