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Matt Wolfe

Communications & Marketing Professional

EXPERIENCE

Accomplished senior communications professional with broad marketing experience and an emphasis on technology. Proficient in strategic planning, creative development, media planning and buying, public relations, and visual branding. Innovative, collaborative, enthusiastic and forward-thinking leadership.

Colleagues and employers know me as a hard worker, a creative thinker, and ultimately a trusted friend. In my time within each organization, I made a lasting impact personally and professionally, creating a reputation which led to two direct recruitments into new jobs.

2011 / July - PRESENT

Greater New Orleans, Inc.

Vice President of Brand and Marketing

Managed all external-facing materials for the organization’s activities, delivering high-impact products and content which transform the perception of the Greater New Orleans region.

  • Branded Greater New Orleans as a business-friendly market to companies targeted for relocation, including successful recruitment of GE Digital, British Airways, and nearly 100 additional businesses
  • Managed media relations, which yield 450+ annual mentions, including national publications such as Forbes, the Wall Street Journal, The Economist, etc.; earned more than 150 national rankings for the region
  • Directly recruited technology companies and national conferences, including DXC Technology, Accruent, CollisionConference, inXile Entertainment (Xbox Game Studios), and iMerit
  • Promoted Greater New Orleans, Inc. as a major asset for the region’s economic growth, leading to more than 20% annual increases in investment growth throughout the past 5 years
  • Designed, produced, and distributed collateral for the organization (brochures, email newsletters, custom logos, research reports, and ads) – managed complex communications projects with dozens of vendors
  • Developed, managed content, and maintained technical aspects of multiple websites (gnoinc.org, worknola.com, destinationgno.com, and more) and 11 social media accounts (one Verified) with audience gains in excess of 7,000%
  • Applied for and oversaw grants and deliverables for several major philanthropic groups and global corporations
  • Participated in major initiatives such as the Super Bowl Host Committee, Katrina 10 Anniversary, TEDxNewOrleans Planning Committee, NBA All-Star Game Communications Committee, and Tricentennial Media Committee
  • Handled all internal technology assets, including hardware and software purchases

2010 / Nov - 2011 / July

New Orleans Publishing Group

New Media Specialist

  • Managed layout, asset organization, optimization, troubleshooting and content on the publication site
  • Controlled social media accounts and distribution of two daily email messages to over 25,000 subscribers
  • Assembled digital media plan for the publication, including live coverage of news events and utilization of appropriate third-party content delivery tools
  • Participated in content discussions with editorial staff, creation of multimedia content for the website and staff training, including reporting and coverage of local news events
  • Member of Dolan Media online leadership team, which presented digital guidelines to the company’s 83 editors and Dolan Leadership Institute participants

2006 / Aug - 2010 / Oct

Desert Sun Publishing Group

Multimedia Editor

Recruited from broadcast station to manage the transition to an “online-first” newsroom for a Gannett-owned property.

  • Oversaw online presence for the daily newspaper – including the publication’s main website (DesertSun.com),supplemental micro-sites, social media accounts, and email/text news alerts; lead of social media task force
  • Project manager for 8 sales and marketing micro-sites, creating portals for niche content
  • Strategized and created multimedia content to accompany numerous high-profile events, including two annual PGA events, major music festivals (Coachella and Stagecoach), major film festival with A-list celebrities, and more
  • Responded real-time to breaking news, including major wildfires (video footage aired on national TV news outlets), the funeral of President Gerald Ford, and more
  • Developed online content accompanying long-term investigations into crime, local government, and more
  • Member of the company’s senior management team, focused on online strategy, long-term initiatives, and metrics leading to a traffic increase from average of 2.5m page views per month to over 4m
  • Project lead for launch of Metromix.com, an entertainment product which required data collection for over 1,000 local locations prior to launch
  • Creative team member for a corporate redesign initiative test site, serving as the beta site for a company-wide (83 newspapers) upgrade to the global website template

2002 / Sept - 2006 / Aug

KPSP-TV

Promotions coordinator

  • Created and implemented promotional strategies, branding, graphic standards, giveaways, and ad campaigns
  • Contributed to daily news content discussions and maintained constant communication with the newsroom for immediate updates to our broadcast plan
  • Wrote, produced, edited, and scheduled daily and extended run commercial spots for on-air broadcast, designed advertising artwork for local print outlets, edited and distributed audio commercials for radio broadcast

2000 / Aug - 2002 / Sept

White Knight Broadcasting Group

Promotions Manager

  • Maintained control of all on-air and off-air promotional materials for three television stations (ABC, FOX, UPN)
  • Negotiated and purchased $2 million annual budget in radio, print, outdoor, and cable advertising for these three stations
  • Oversaw a network affiliation changeover – including contract negotiation, programming changes, and promotional blitzes
  • Directly sought and achieved major ratings increases for each station during sweeps period

Awards

  • 2009 Innovation Award Winner, The Desert Sun
  • 2009 Online News Association Finalist (Breaking News)
  • 2009 CNPA Winner (Breaking News)/2nd Place (Best Website)
  • 2009 Gannett Talent Development Program Mentor
  • 2010 Gannett Mentoring Program Mentee
  • 2012 IEDC Excellence in Economic Development Award, NOLAbound
  • 2012 SEDC Award of Merit, NOLAbound
  • 2012 SEDC Award of Superior, GNO, Inc. iPad app, gnoinc.org
  • 2014 IEDC Excellence in Economic Development Award, Destination GNO
  • 2014 NADO Annual Innovation Awards, Greater New Orleans Urban Water Plan App and Destination GNO
  • 2015 Top 20 Economic Development Group in America, Site Selection magazine
  • 2016 National Telly Award, Web Video
  • 2018 Gold Telly Award for Internet Commercial


Core Skills


Page layout and graphic design; media and public relations; event planning and support; web development, content organization, and file management (HTML, CSS, XML); social media strategy and implementation; communications writing; media buying; and linear/non-linear video editing, production, hardcopy, and web distribution

Technical proficiency with Adobe AfterEffects, Adobe Audition, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apple Final Cut Pro/DVD Studio Pro, Avid Media Composer, MailChimp, Microsoft Office, Salesforce, and WordPress