I am Matt Wolfe, Director of Brand and Marketing. In this role, I oversee the branding and marketing activities for Greater New Orleans, Inc., a regional economic development organization that represents the 10 parishes of Southeast Louisiana. I maintain several websites, including WorkNOLA.com, NewOrleansStartupFund.org, and DestinationGNO.com. This work also involves media outreach on behalf of the organization, securing over 450 annual media appearances for GNO, Inc. initiatives.
I have managed several initiatives, including workforce recruitment and relocation, water management and coastal restoration, conference planning, investor relations, and business attraction. I am an Emmy and Telly award recipient and have served on the New Orleans Super Bowl XLVII Host Committee, the Katrina 10 PR Council, and the 2017 NBA All Star Game Communications Team.
I have over 11 years of experience in traditional journalism, with involvement in broadcast television and daily and weekly print newspapers. During that time, I managed content for multiple websites and storytelling projects while covering significant news stories and major events.
I am a native New Orleanian who returned home in 2010 after living in Shreveport and California for nearly two decades. I currently live in Lakeview with my wife, two dogs, and cat.
My career as a communications professional allows me to tackle a wide variety of challenges that focused on building brand awareness and reaching large audiences. Though each of my jobs required unique skills, I demonstrated a habit for consistently bringing big thoughts to the table and executing strong, award-winning outcomes.
Colleagues and employers know me as a hard worker, an creative thinker, and ultimately a trusted friend. In my time within each organization, I made a lasting impact personally and professionally, creating a reputation which led to two direct recruitments into new jobs.