Matt Wolfe is the Vice President of Brand and Marketing at Greater New Orleans, Inc. In this role, he maintains control over print and digital marketing materials for Greater New Orleans, Inc. and leads initiatives to brand the region as an ideal business location. Matt also leads the organization’s technology activities including the active recruitment of technology companies to the area. This work also involves media outreach on behalf of the organization, securing over 450 annual media appearances for GNO, Inc. initiatives.
He has managed several major initiatives, including workforce recruitment and relocation, water management and coastal restoration, conference planning, investor relations, and business attraction. Matt is an Emmy and Telly award winner and have served on the New Orleans Super Bowl XLVII Host Committee, the Katrina 10 PR Council, and the 2017 NBA All Star Game Communications Team.
Matt has 11 years of experience in traditional journalism, with involvement in broadcast television and daily and weekly print newspapers where he managed content for multiple websites and storytelling projects while covering significant news stories and major events.
He is a native New Orleanian who returned home in 2010 after living in Shreveport and California for nearly two decades. Matt lives in Lakeview with his wife, two dogs, and cat.
Accomplished senior communications professional with broad marketing experience and an emphasis on technology. Proficient in strategic planning, creative development, media planning and buying, public relations, and visual branding. Innovative, collaborative, enthusiastic and forward-thinking leadership.
Colleagues and employers know me as a hard worker, a creative thinker, and ultimately a trusted friend. In my time within each organization, I made a lasting impact personally and professionally, creating a reputation which led to two direct recruitments into new jobs.
Page layout and graphic design; media and public relations; event planning and support; web development, content organization, and file management (HTML, CSS, XML); social media strategy and implementation; communications writing; media buying; and linear/non-linear video editing, production, hardcopy, and web distribution
Technical proficiency with Adobe AfterEffects, Adobe Audition, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apple Final Cut Pro/DVD Studio Pro, Avid Media Composer, MailChimp, Microsoft Office, Salesforce, and WordPress